Who doesn't like playing games with their friends? Whether hosting a game night at your apartment on a Saturday night or an impromptu game of Poker with a friend during your lunch break, people always enjoy playing games with friends. This is because playing games is a great way to socialize and learn about your friends. You get to see how they make strategy, and how they show off their skills.
With the rise of social networking site, play games with your friends has been taken to the next level. It's called social gaming, and it's taking the Internet by storm. This massive phenomenon is taking passive and inactive social networking users, and turning them into social gaming addicts.
Games like the hugely popular Farmville are played on Facebook and fans of the game are hooked. The most interesting facts to come out of the social gaming craze are the demographics - going against what I would perceive as the norm, the average social gamer is a 43-year-old woman. And 55% of social gamers are women. This is huge information for advertisers and the people who social networks like Facebook. If women are returning to Facebook multiple times a day to play games like Farmville with their friends, how are some other ways that Facebook can make sure they stay?
Also, fascinating is how successful the companies that own and run these social games are. Zynga, the developers behind Farmville, has over 750 employees worldwide and gains millions of dollars from it's users.
I see social gaming only expanding from this point. It seems to be popular among all types of demographics, and people are willing to spend money on these games that they are playing so frequently. If there is revenue, more and more people are going to start being interested, and more and more innovative games will be coming out for people to get hooked on.
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