Return on Investment: Worht It?

ROI. Return on Investments. It's the big buzzword that social media enthusiasts love to throw out to make their social media gospel more appealing. But, is the return on investments you get with social networking really that groundbreaking? The short answer is yes.

The amount of people you can reach on Twitter alone who are actively following your message and supporting what you do trumps any kind of traditional advertising. Once someone has chosen to follow you, they have chosen to invest in you and your message. This is a very active audience who will value your realtionship online greater than them just passing by a billboard on the street.